The Cliff Weil Advantages

Service

Cliff Weil is a 102-year-old company founded on the premise of offering superior quality service to its customers.

We are committed to being the best, not the biggest.

White glove professional in-store service is available.

Each display is plan-o-grammed by style.

Displays are refilled based on what has sold and by "eaches." We don't make our customers buy a minimum of each style.

Comprehensive data is available to analyze sales trends and maximize sales for each customer.

An in-house service coordinator is assigned to each account.

Customized tagging and labeling are available.

Constant and reliable in-stock position.

Our programs have increased the turns and profits of all of our existing customers. We are so confident that we can also do this for new customers that we will guarantee it in writing.


Product & Quality

All Cliff Weil optical products offer the highest quality frames available. Metal frames and frame components are triple-plated for brilliant long-lasting finish. Polyproponate frames are manufactured using materials from Eastman Chemical Company.

All Cliff Weil eyewear contains special purpose lenses providing consumers with 100% UV protection.

Styling is revised on a constant basis utilizing research data obtained from our customers, market testing and focus groups. We employ the most talented optical research and development team in the country, time tested and proven.

We offer a wide range of products and brands to suit our customers' needs.

Displays

We offer numerous display options to fit our customers' needs.

All displays are attractive and durable.

Display sizes are proportionate to the customers' rate of sale.

Each display is plan-o-grammed before it leaves our facility.

All pre-packaged displays are shipped with product in the same carton as the display.


Shipping

No minimum shipping requirements.

We pay freight on all orders of $150 and over (or $500 for wholesalers) within the continental United States. All orders under $150 will incur a $10 freight charge ($30 for wholesale orders under $500).

All orders are shipped within 48 hours of receipt.


Costs and Retails

Our attractive retails are lower than our competitors' for similar styles.

Our products are competitively priced to offer customers better profits.

Extended opening order terms are available.


Marketplace

We are a privately-held, family-owned company.

We have a strong commitment to the sunglass industry.

We are a member of the Sunglass Association of America and our company president is a board member and is on the Executive Committee.

We have partnered with well-respected, highly-recognized national brands such as Sea Striker and Orange County Choppers to offer high quality branded products to the marketplace.

We do not allow mass merchants to monopolize the selection or availablility of product to our customers.